A PHILOSOPHY OF
We believe brands have the incredible power to inspire, melt our differences, and unite. To walk together amongst the sure hand of an exquisitely designed environment, behold knee-buckling art, does more than get a job done — it stokes the mind and sparks the soul.
The insightful brand will fuse matters of the heart & concepts of the mind, with form, color, and symbol, to sculpt identities that emote and invite members.
Our branded experiences envelope us in a frisson of sensation, a blanket of belonging, and rouse within us a sense of the Shared Divine.
for Creative Entrepreneurs.
IT STARTS WITH REVEALING
Every great brand starts with a great story. This comes from a curious look at business drivers—the marketplace, competitive & consumer trends, company strengths—all artfully synthesized into a beautiful truth that stands firm in the brand’s purpose, novel expression, and creative exuberance.
A potent brand will plant a flag that says:
this is my territory, I own it, I will defend it.
With business ideas rising like a cinematic vision: “Let’s show the world how much better it looks with our hotel, product, or technology in it! Satellite speaks about designing the brand world, curating the scene, orchestrating the mood — all in preparation for their customer to take center stage as the star in a branded production.
We thrive on amplifying your business idea through cinematic branding.
What if we removed all personality from the style of the font illustrating a word? Would the word’s meaning become more pure, more precisely the idea of the word itself, unadulterated by the “style” of its own expression?
If that is is true, then so is its opposite: that the meaning of a word must be enhanced, invigorated by just the right typographical expression. Sort of a mimetic topography that amplifies meaning through visual resonance.
To that end, we are all in.
Fusing the shape & silhouette of a logo type with the meaning behind it adds a meta-satisfaction and helps carve the brand into the cultural relevance.
Custom typography is a power method for fusing brand concept and expression.
Culturally significant brands become code for shared values — built upon an exalted narrative, beautiful design, and the promise of forever.
Through hard work, consistent delivery of product & service, and unwavering commitment to higher ideals builds The Brand. Over time, the brand elements shift from being design objects to meaningful symbols of the shared understanding between the business architects and all who believe in it. Functionally, Satellite’s view is that a varied and adaptive identity system allows for a rich expression of the core brand idea as well as enhances story telling around the brand’s fundamental beliefs.
A Fluid Brand slowly unveils itself at every step of the guest journey with each layer revealing greater depths of significance, emotion and connection. Think matryoshka doll —whose mysterious layers continually delight as we journey to the heart of identity.
At some point in your relationship with a brand you embrace, it will make you cry. Cry tears of poignancy, belonging and alienation. That is to say, something has become so beautiful that must have it, yet you realize you are outside of it.
Or, you may tell your CFO that we position brands to lead industries & capture markets.