Pedal Haus Brewery
Pedal Haus Brewery
Bikes & Bacchanalia
Branding and art direction by Jon Contino for the Tempe, Arizona-based brewery and restaurant featuring full beer garden, yard games, and ample bicycle parking. Beverages, biking and bacchanalia.
![fullimg 1500x912 pedal intro spread 01a PEDAL HAUS LOGO](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedal_intro-spread_01a.png)
![fullimg 1500x912 pedal intro spread 01b PEDAL HAUS BREWERY OUTSIDE VIEW](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedal_intro-spread_01b.png)
![fullimg 1500x912 pedal intro spread 01c PEDAL HAUS BREWERY NAME BRANDING](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedal_intro-spread_01c.png)
A Two-Wheeled Fast Footed Influence
The bicycle is an important part of the Pedal Haus Breweries brand narrative. With a centralized location, the ability to ride a bike, park it, and enjoy your evening is a core experience of the brewery.
Not only does the jack rabbit represent grace and speed, but there just happens to be a giant jackrabbit statue alongside the brewery. As a landmark and an icon, the jackrabbit embodies all that is Pedal Haus.
![fullimg 1500x912 pedalhaus drafts PEDAL HAUS RESTAURANT BRANDING](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_drafts.png)
![fullimg 1500x912 pedalhaus spread 02a PEDAL HAUS BREWERY RESTAURANT BRANDING](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-02a.png)
![fullimg 1500x912 pedalhaus spread 02b PEDAL HAUS BREWERY IMAGE](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-02b.png)
![fullimg 1500x912 pedalhaus spread 02c PEDAL HAUS CYCLE RANDING](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-02c.png)
The Badge
With a history rooted in cycling and European brewing practices, the “badge” represents the many aspects that help define its culture. A badge shape references cycling culture, a jack rabbit adds some local flavor, and the mountains in combination with the North Star embody the spirit of adventure.
Flexibility
A diverse palette of alternate brand marks are peppered throughout the brewery. Even simple coasters expand the brand narrative with an array of alternate icons.
![fullimg 1500x912 pedalhaus spread 03a PEDAL HAUS BREWERY LOGO BRANDING](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-03a.png)
![fullimg 1500x912 pedalhaus spread 03b PEDAL HAUS IMAGE](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-03b.png)
![fullimg 1500x912 pedalhaus spread 03c PEDAL HAUS BREWERY INTERIOR DESIGN](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_spread-03c.png)
![fullimg 1500x912 pedalhaus jackrabbit Restaurant Branding](https://salellite.s3.amazonaws.com/uploads/2020/03/fullimg_1500x912_pedalhaus_jackrabbit.gif)
Project Tags
Client
- Pedal Haus Brewery
Agency
- Contino Studio
- Satellite Office
Credits
- Design & Creative Direction: Jon Contino