OUR BRANDING APPROACH
Brands have the incredible power to reveal common connections, melt our differences, and unite. In a divided culture, it’s easy to forget what binds us. Despite technological connectivity, isolation reigns. And, as our social bubbles shrink with fragmentation of media and experience, the need for belonging has never been greater.
The greatest thing a brand can do is bring us together: I belong, we belong. You make me better, and together we are stronger. Brands then become badges of affinity, symbols of shared values, aesthetics and purpose. We can think of brands as
code for self-expression through membership. Satellite connects the fundamental cultural threads between people and brands that drive extraordinarily successful businesses and unwavering loyalty.
We Unite Believers and Brands.
OUR BRAND PILLARS
A great brand starts with a powerful shared story. This comes from a curious look at business drivers —the marketplace, competitive & consumer trends, and company strengths— all artfully synthesized into a beautiful truth that stands firm in the brand’s purpose, originality, and creative exuberance.
A potent brand plants a flag that says:
this is my territory, I will defend it, step off.
Our clients are innovative business leaders and entrepreneurs who share a common goal: “Let’s show the world how grand it is with our technology, service, or product in it!” Satellite envisions that new brand world, building on shared company & customer values to design a comprehensive brand system that symbolizes membership & belonging.
The art of visualizing new brand worlds.
What if we removed all personality from the style of the font depicting a word? Would the word’s meaning become more pure, more precisely the idea of the word itself, unadulterated by the “style” of its own expression?
If that is true, then so is the opposite: that the visual impact of a word may be magnified by a marriage of meaning and design expression. A sort of a mimetic typography that amplifies import through visual resonance.
To that end, we are all in.
By fusing emotion into logo design—crafting each letter’s shape & silhouette—with the word’s meaning we drive excitement, cognitive & emotional resonance.
Custom fit typography embodies the emotion & concept of brand identity.
We design brand environments so relentlessly thorough, that no detail, no interaction, no experience is left unconsidered. Our design systems enrapture customers at every moment of their brand journey. Layered and discoverable, customers experience deeper meaning and delight as the brand reveals itself. Think brand as matryoshka doll—as each mysterious shell unveils, we journey to the heart of identity. Across the customer journey from identities, to ads and websites, to packaging and products, from brand installations to retail experiences, what’s Satellite’s superpower?
Layered graphic & typographic identities
bond believers & brands.
The greatest thing a brand can do
is bring us together.