Target
Target
Taking the national, local
As large brands move into urban neighborhoods with their own personalities, it’s a smart move to tip the hat to local culture. Chicago is known for its diverse communities from Hyde Park to Lincoln Park and with Target bringing their Express stores to more neighborhoods the need to honor local interests and aesthetics has never been higher. Together with Satellite, Chicago based artist Cody Hudson interpreted Hyde Park, Lincoln Park,
Clark Street areas through icons & symbols that are recognizable and meaningful
to local residents.
Project Tags
Client
- Target
Agency
- Satellite Office
Credits
- Design & Direction: Cody Hudson
- Photography: Elise Swopes
- Client Creative Direction: Philip Clark, Ted Halbur
Next Up: work video demo