SATELLITE - Okay Cannabis Dispensary

We believe bespoke typography is an anchor tenet of differentiated dispensary branding. How powerful is it when a customer recognizes your brand just by seeing what you write without a logo even being present? Regarding our choice of brand color palette, commonly we focus on a singular color to aid in recognition and recall. In the OKAY case, however, color variety became an important aspect of our brand metaphor: we’re all different people using cannabis for our individual reasons but together, we’re all united under the flag of a kind of cannabis nation
— One Color, Many Hues.

Our dispensary branding package extended to designing interior banners that communicate the OKAY brand values at retail point of sale, and in digital & print advertising.

Our goal for the retail dispensary branding experience was to engage guests in a wonderland of primal geometric shapes, textures and colors curated to reframe the ordinary and rekindle a sense of wonder. Celebrating a broad ‘cannabis’ lifestyle — OKAY is not a common dispensary, but an uncommon destination for exposure to novel arts, music, people and experiences. —Okay Cannabis interior design by Jaime Magaliff, interior art direction by Satellite.

Retail interior art direction by Satellite, designed by Jaime Magaliff.

Our goal for the website was to showcase the retail experience to draw customers into the online and physical stores. We recreated the primal geometries and colors of the store and added a tile flipping UIUX as a metaphor for personal and interpersonal exploration — flipping between the sobriety of our daily existences and the cannabis fueled exploration of our alter selves.