The more you know about beer, the more you will love beer.
Beloved hand letterer, Lauren Hom, created the chalk illustrations behind
a playful series of adverts illuminating Sam Adams’ seasonal beer concoctions.
The campaign was driven by the singular idea:
the more you know about beer, the more you will love it.
- Samuel Adams
- The Brooklyn Brothers
- Producer/Director: Dress Code
- Creative Directors: Andre Andreev, G. Dan Covert
- Producer: Tara Rose Stromberg
- Chalk Artwork: Lauren Hom
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