Alsirhan Shoes
Alsirhan Shoes
A State of Sophistication for a Veteran Gulf Cobbler
Alsirhan Shoes is one of the oldest and most trusted shoe retailers in Kuwait. Unfortunately, this worked both for and against them. Their image was seen as outdated and avuncular.
Partnering with Beattie + Dane, we developed a contemporary vocabulary channeling their heritage into a modern aesthetic now more broadly appealing to men and women. We designed both an English and Arabic logotype to appeal to an international audience. The diamond mark nods to luxury and presents a seal of authentic heritage.
![Screen Shot 2017 06 22 at 10.51.33 AM Alsirhan Shoes Brand Packaging - Fashion Branding or Apparel Branding?](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-22-at-10.51.33-AM.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-22-at-10.44.41-AM.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-20-at-6.50.28-PM-e1588864025284.png)
![Screen Shot 2017 06 22 at 11.40.17 AM Alsirhan Shoes Box Packaging](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-22-at-11.40.17-AM.png)
![Alsirhan KCS Logo Alsirhan KCS Logo](https://salellite.s3.amazonaws.com/uploads/2020/01/Alsirhan_KCS_Logo-1920x1080.gif)
![003 alsirhan cantrell Alsirhan Shoes Logo](https://salellite.s3.amazonaws.com/uploads/2020/01/003_alsirhan_cantrell-1920x1080.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/004_alsirhan_cantrell.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/005_alsirhan_cantrell.png)
![Screen Shot 2017 06 26 at 11.45.35 PM Alsirhan Shoes Logo Design](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-26-at-11.45.35-PM-1692x1080.png)
![Screen Shot 2017 06 26 at 7.04.13 PM Alsirhan Shoes Branding - Fashion Branding or Apparel Branding?](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2017-06-26-at-7.04.13-PM-1920x1080.png)
![CANTRELL Alsirhan 10d 1 1400x706 Alsirhan Shoes Branding Image](https://salellite.s3.amazonaws.com/uploads/2020/01/CANTRELL_Alsirhan_10d-1-1400x706-1920x1080.png)
![Screen Shot 2016 09 30 at 1.26.02 PM Alsirhan Shoes Store Interior - Fashion Branding or Apparel Branding?](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-09-30-at-1.26.02-PM-1920x1080.png)
Alternative Concepts
Alternative concept directions of Alsirhan that were not chosen but are imperative to the branding process.
![016b alsirhan cantrell 016b alsirhan cantrell](https://salellite.s3.amazonaws.com/uploads/2020/01/016b_alsirhan_cantrell-1920x1080.gif)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/017_alsirhan_cantrell.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/018_alsirhan_cantrell.png)
![WIP 9 8 16 Alsirhan R2.3 39 039 WIP 9 8 16 Alsirhan R2.3 39 039](https://salellite.s3.amazonaws.com/uploads/2020/01/WIP-9-8-16-Alsirhan_R2.3-39_039-1920x1080.jpeg)
![WIP 9 8 16 Alsirhan R2.3 38 038 Alsirhan Shoes Logo Name](https://salellite.s3.amazonaws.com/uploads/2020/01/WIP-9-8-16-Alsirhan_R2.3-38_038-1920x1080.jpeg)
![WIP 9 8 16 Alsirhan R2.3 40 040 Fashion Branding or Apparel Branding?](https://salellite.s3.amazonaws.com/uploads/2020/01/WIP-9-8-16-Alsirhan_R2.3-40_040-1920x1080.jpeg)
![WIP 9 8 16 Alsirhan R2.3 43 043 Alsirhan Shoes Design: Fashion Branding or Apparel Branding?](https://salellite.s3.amazonaws.com/uploads/2020/01/WIP-9-8-16-Alsirhan_R2.3-43_043-1920x1080.jpeg)
Next Up: Transmitter