A State of Sophistication for a Veteran Gulf Cobbler
Alsirhan Shoes is one of the oldest and most trusted shoe retailers in Kuwait. Unfortunately, this worked both for and against them. Their image was seen as outdated and avuncular.
Partnering with Beattie + Dane, we developed a contemporary vocabulary channeling their heritage into a modern aesthetic now more broadly appealing to men and women. We designed both an English and Arabic logotype to appeal to an international audience. The diamond mark nods to luxury and presents a seal of authentic heritage.
Alternative concept directions of Alsirhan that were not chosen but are imperative to the branding process.