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SATELLITE - Alsirhan Shoes

Alsirhan Shoes

A State of Sophistication for a Veteran Gulf Cobbler

Alsirhan Shoes is one of the oldest and most trusted shoe retailers in Kuwait. Unfortunately, this worked both for and against them. Their image was seen as outdated and avuncular.

Partnering with Beattie + Dane, we developed a contemporary vocabulary channeling their heritage into a modern aesthetic now more broadly appealing to men and women. We designed both an English and Arabic logotype to appeal to an international audience. The diamond mark nods to luxury and presents a seal of authentic heritage.

Alsirhan Shoes Brand Packaging - Fashion Branding or Apparel Branding?
Alsirhan Shoes Box Packaging
Alsirhan KCS Logo
Alsirhan Shoes Logo
Alsirhan Shoes Logo Design
Alsirhan Shoes Branding - Fashion Branding or Apparel Branding?
Alsirhan Shoes Branding Image
Alsirhan Shoes Store Interior - Fashion Branding or Apparel Branding?

Alternative Concepts

Alternative concept directions of Alsirhan that were not chosen but are imperative to the branding process.

016b alsirhan cantrell
WIP 9 8 16 Alsirhan R2.3 39 039
Alsirhan Shoes Logo Name
Fashion Branding or Apparel Branding?
Alsirhan Shoes Design: Fashion Branding or Apparel Branding?

Project Tags


  • Al Sirhan Shoes - Kuwait


  • Beatie & Dane


  • Design: Kevin Cantrell
  • Producer: Erik Attkisson
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