Vineyard Vines
Vineyard Vines
A Whale of a Tale
This retail apparel brand, founded in 1998 on Martha’s Vineyard, originally sought new packaging, but we soon realized a logo refreshment was in order. The original was designed as a tie decoration (their first product), so we applied our patented Baby/Bathwater Ratio and Brand Scalpel to subtly modify the wordmark, mothball the location, and move the pink whale mascot overhead.
“Yeah, we’ll wear that,” they said, thankfully.
![001 VineyardVines GrahamClifford 001 VineyardVines GrahamClifford](https://salellite.s3.amazonaws.com/uploads/2019/11/001_VineyardVines_GrahamClifford.jpg)
![1500x912 GC VV exterior 1500x912 GC VV exterior](https://salellite.s3.amazonaws.com/uploads/2019/06/1500x912_GC_VV-exterior.jpg)
![008 VineyardVines GrahamClifford 008 VineyardVines GrahamClifford](https://salellite.s3.amazonaws.com/uploads/2019/11/008_VineyardVines_GrahamClifford.jpg)
![1500x912 GC VV hanger 1500x912 GC VV hanger](https://salellite.s3.amazonaws.com/uploads/2019/06/1500x912_GC_VV_hanger.jpg)
![1500x912 GC VV bag 1500x912 GC VV bag](https://salellite.s3.amazonaws.com/uploads/2019/06/1500x912_GC_VV_bag.jpg)
![003 VineyardVines GrahamClifford 003 VineyardVines GrahamClifford](https://salellite.s3.amazonaws.com/uploads/2019/11/003_VineyardVines_GrahamClifford.jpg)
![002 VineyardVines GrahamClifford 002 VineyardVines GrahamClifford](https://salellite.s3.amazonaws.com/uploads/2019/11/002_VineyardVines_GrahamClifford.jpg)
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