Samuel Adams
Samuel Adams
The more you know about beer, the more you will love beer.
Beloved hand letterer, Lauren Hom, created the chalk illustrations behind
a playful series of adverts illuminating Sam Adams’ seasonal beer concoctions.
The campaign was driven by the singular idea:
the more you know about beer, the more you will love it.
![001 samadams chalk hom 001 samadams chalk hom](https://salellite.s3.amazonaws.com/uploads/2020/01/001_samadams_chalk_hom.jpg)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-2.21.06-PM.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-2.21.29-PM.png)
![1500x912 LaurenHom SamAdams 01 1500x912 LaurenHom SamAdams 01](https://salellite.s3.amazonaws.com/uploads/2020/01/1500x912_LaurenHom_SamAdams-01.jpg)
![1500x912 LaurenHom SamAdams 02 1500x912 LaurenHom SamAdams 02](https://salellite.s3.amazonaws.com/uploads/2020/01/1500x912_LaurenHom_SamAdams-02.jpg)
![Screen Shot 2016 02 08 at 1.47.39 PM Screen Shot 2016 02 08 at 1.47.39 PM](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-1.47.39-PM.png)
![Screen Shot 2016 02 08 at 2.22.01 PM Screen Shot 2016 02 08 at 2.22.01 PM](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-2.22.01-PM.png)
![Screen Shot 2016 02 08 at 2.25.35 PM Screen Shot 2016 02 08 at 2.25.35 PM](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-2.25.35-PM.png)
![Screen Shot 2016 02 08 at 2.19.56 PM Screen Shot 2016 02 08 at 2.19.56 PM](https://salellite.s3.amazonaws.com/uploads/2020/01/Screen-Shot-2016-02-08-at-2.19.56-PM.png)
Project Tags
Client
- Samuel Adams
Agency
- The Brooklyn Brothers
Credits
- Producer/Director: Dress Code
- Creative Directors: Andre Andreev, G. Dan Covert
- Producer: Tara Rose Stromberg
- Chalk Artwork: Lauren Hom
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