Man Versus Machine
Man Versus Machine
A Contest of Instinct & Intellect
Brand design, direction, and consulting by Jon Contino for German-based coffee roasters, MvsM, Munich.
![1500x912 Contino MvsM spread 01a 1500x912 Contino MvsM spread 01a](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-01a.jpg)
![1500x912 Contino MvsM spread 01b 1500x912 Contino MvsM spread 01b](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-01b.jpg)
![1500x912 Contino MvsM spread 01c 1500x912 Contino MvsM spread 01c](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-01c.jpg)
The hand and crocodile are representations of the duality within the name Man Versus Machine. A human hand symbolizes an imperfect touch on the world. On the contrary, a crocodile is a beautiful example of nature’s ability to create an incredible mechanic organism that excels in such a unique way.
![1500x912 Contino MvsM spread 02a 1500x912 Contino MvsM spread 02a](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-02a.jpg)
![1500x912 Contino MvsM spread 02b 1500x912 Contino MvsM spread 02b](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-02b.jpg)
![1500x912 Contino MvsM spread 02c 1500x912 Contino MvsM spread 02c](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-02c.jpg)
![1500x912 Contino MvsM spread 03a 1500x912 Contino MvsM spread 03a](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-03a.jpg)
![1500x912 Contino MvsM spread 03b 1500x912 Contino MvsM spread 03b](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-03b.jpg)
![1500x912 Contino MvsM spread 03c 1500x912 Contino MvsM spread 03c](https://salellite.s3.amazonaws.com/uploads/2020/04/1500x912_Contino_MvsM_spread-03c.jpg)
![mvsm 003 mvsm 003](https://salellite.s3.amazonaws.com/uploads/2020/04/mvsm_003.jpg)
Project Tags
Client
- Man Versus Machine
Agency
- Contino Studio
Credits
- Design: Jon Contino
Next Up: Hotel Gran Vía