Man Versus Machine
A Contest of Instinct & Intellect
Brand design, direction, and consulting by Jon Contino for German-based coffee roasters, MvsM, Munich.
The hand and crocodile are representations of the duality within the name Man Versus Machine. A human hand symbolizes an imperfect touch on the world. On the contrary, a crocodile is a beautiful example of nature’s ability to create an incredible mechanic organism that excels in such a unique way.