Hotel Gran Vía
Hotel Círculo del Casino Gran Vía
A Parlay Worth the Bet
Inspired by the property’s casino heritage and neoclassical architecture, Creative Director, Kevin Cantrell, created a compressive hotel branding system with bold, modular patterns inspired by the casino, with gold foil overlapping typography inspired by the neoclassical architecture. Due to a conflict with the naming structure, the final identity veered away from the casino connection, but still used the proprietary typeface and logo system.