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Dept. of Health

Taking a Bite Out of Tobacco

Danielle Evans together with Alma DDB developed a statewide anti-tobacco campaign, aimed at rural and lower income families whose smoking habits deeply impact their quality of life, hobbies, and their children.

Each of the five executions corresponds to a tobacco calculator which allowed visitors to tally their smoking expenses and equate them to the (opportunity) costs of camping equipment, fishing tackle, and school supplies.