Tech giant Sketch asked Danielle Evans to visually interpret part of their 59th update, variable type. Inspired by the diamond logo, Danielle opted to grow characters in four different boldnesses and animate them to look digital. The 24 letters and 8 numerals were fashioned out of wire and submerged in a large aquarium overnight until they grew to the exact thickness. They were sturdy enough to be handled and animated to stretch and shrink in boldness.
The logo, fashioned from holographic foil and matte board, needed to be as interesting to observe without overwhelming the design. A few well placed lights allowed the scene to shine bright like a, well, you know.