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SATELLITE - Pedal Haus Brewery

Pedal Haus Brewery

Bike Rabbit Bike!

Branding and art direction by the one-of-a-kind Jon Contino for the Tempe, Arizona-based brewery and restaurant featuring full beer garden, yard games, and ample bicycle parking. Drinking and biking, what could go wrong?

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A Two-Wheeled Fast Footed Influence

The bicycle is an important part of the Pedal Haus brand narrative. With a centralized location, the ability to ride a bike, park it, and enjoy your evening is a core experience of the brewery.

Not only does the jack rabbit represent grace and speed, but there just happens to be a giant jack rabbit statue alongside the brewery. As a landmark and an icon, the jack rabbit embodies all that is Pedal Haus.

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The Badge
With a history rooted in cycling and European brewing practices, the “badge” represents the many aspects that help define its culture. A badge shape references cycling culture, a jack rabbit adds some local flavor, and the mountains in combination with the North Star embody the spirit of adventure.

A diverse palette of alternate brand marks are peppered throughout the brewery. Even simple coasters expand the brand narrative with an array of alternate icons.

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  • Pedal Haus Brewery


  • Contino Studio
  • Satellite Office


  • Design & Creative Direction: Jon Contino
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