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SATELLITE - Hotel Gran Vía

Hotel Círculo del Casino Gran Vía

A Parlay Worth the Bet

Inspired by the property’s casino heritage and neoclassical architecture, Creative Director, Kevin Cantrell, created a comprehensive hotel branding system with bold, modular patterns inspired by the casino, with gold foil overlapping typography inspired by the neoclassical architecture. Due to a conflict with the naming structure, the final identity veered away from the casino connection, but still used the proprietary typeface and logo system.

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Client

  • Hotel Gran Via

Agency

  • Noho Comunicacion

Credits

  • Design: Kevin Cantrell
  • Art Direction: Miguel Cano
  • Creative Direction: Alicia Catalan
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