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SATELLITE - Villa Beluno — Brand Narrative

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Narratives

Villa Beluno — Brand Narrative

  • words: Erik Attkisson

We Belong Here

We remember. We remember the awe of white-capped, cathedral peaks towering. We remember the curious breath of alpine air ghosting our cheeks, and our simple glee as we skip stones across the quiet azure of the lake at Bariloche.

We recall a dinner enveloped in the swirling crackle of an oak-fired Argentinian steak whose savory epiphany is quelled by the flooding riot of a jammy Malbec. And skipping dessert, we walk hand in hand with whispers exchanged and kisses stolen under a breathless firmament.

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We don’t come to escape, we come to remember.

To recall what makes us complete, to know again the feeling of being truly present for those we love and elevated in the splendor of our villa atop Bariloche. Villa Beluno exists then on a plane between the blunt physical world and the delicate memories made under the grandeur of our Patagonia sky.

See the full case study.

Erik C. Attkisson Managing Director, Strategist

Erik is a 20-year brand strategist for the hospitality and spirits industries. He founded branding agency Satellite Office in 2006 and is head of strategy for the Kevin Cantrell Studio. He has worked with brands such as Havana Club, Jack Daniels, Star Union Spirits, Tom’s Town Distillery, Mulholland Distilling, Villa Beluno Hotel, Tavern On the Green and others. Erik holds an MBA from the Kellogg School of Management and BA from Wesleyan University (CT).

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