Straw to Gold
Straw to Gold
Alchemists Wanted
Once upon a time, a digital brand solutions company whose name was inspired by The Brothers Grimm fairytale, Rumpelstiltskin, asked us to create their identity. In Straw To Gold we saw a chance to make something memorable and flexible through fluid, dynamic typography that connects the phrase, reflecting the rare alchemy and transformative effect they bring to each assignment. The result anchors a distinctive visual language, complementing their focus on the moving image, and featuring a color palette that references their two HQs: cloudy Portland grey and sunny LA yellow. And, yes, they and their clients lived happily ever after.
![StG notebook 1400 StG notebook 1400](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-notebook-1400.jpg)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-pattern-1-1400.jpg)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-logo-1400.jpg)
![StG pin 1400 StG pin 1400](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-pin-1400.jpg)
![StG Lanyards Reformatted StG Lanyards Reformatted](https://salellite.s3.amazonaws.com/uploads/2020/01/StG_Lanyards_Reformatted-1920x1080.png)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-frosted-glass-1400.jpg)
![satellite](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-pattern-2-1400-e1588864210434.jpg)
![StG TShirt Reformatted StG TShirt Reformatted](https://salellite.s3.amazonaws.com/uploads/2020/01/StG_TShirt_Reformatted-1920x1080.png)
![StG pattern 3 1400 StG pattern 3 1400](https://salellite.s3.amazonaws.com/uploads/2020/01/StG-pattern-3-1400.jpg)
Next Up: La Fontaine