SATELLITE - KITCO

Kitco is the dominant snack food in the UAE and Gulf states.  The campaign, It Begins, celebrated the youth cultural awakening that’s been sweeping the region for the past decade.  The movement illustrates a shift from a Western cultural orientation toward pride in Arab heritage fused with original, modern, and hugely creative self-expression. Satellite updated Kitco to resonate with this amazingly liberating youth trend.  Follow the line as the journey begins!