Detroit Dept. of Transportation
Detroit Dept. of Transportation
Mobility Detroit Style
As part of the resurgent Motor City infrastructure, Detroit built a world-class 24/7 transit experience complete with greater frequency and free wifi. Accordingly, Graham Clifford moved through the gears to create a symbol based on a custom drawn double D conveying positive motion, a connective loop and better all-around service for the community – with an added dot as a tip of the driver’s cap to the original 1974 mark.
Project Tags
Client
- Detroit Dept. of Transportation
Agency
- Lafayette American
Credits
- Design: Graham Clifford
- CCO: Toby Barlow
- Head of Design: Meg Jannott
- Designer: Robert Buber
Next Up: Anvil Hotel