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SATELLITE - Vineyard Vines

Vineyard Vines

A Whale of a Tale

This retail apparel brand, founded in 1998 on Martha’s Vineyard, originally sought new packaging, but we soon realized a logo refreshment was in order. The original was designed as a tie decoration (their first product), so we applied our patented Baby/Bathwater Ratio and Brand Scalpel to subtly modify the wordmark, mothball the location, and move the pink whale mascot overhead.
“Yeah, we’ll wear that,” they said, thankfully.

001 VineyardVines GrahamClifford
1500x912 GC VV exterior
008 VineyardVines GrahamClifford
1500x912 GC VV hanger
1500x912 GC VV bag
003 VineyardVines GrahamClifford
002 VineyardVines GrahamClifford

Project Tags

Client

  • Vineyard Vines

Credits

  • Design: Graham Alexander
  • Copywriter: Ken Weiden
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